Getting married? Wooing? Just looking to dial up your bling in a stylish way? You’ve come to the right place. Meaning, you’ve come to Tel Aviv. From the boutiques of Neve Tzedek, through the alleys of Old Jaffa, to the stylish shops in the city center and north, these are the stores where all that glitters is gold (and also silver, diamonds, and precious stones)
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Tel Aviv isn’t just Israel’s capital of cuisine, culture, and fashion – it’s also a particularly dazzling hub for anyone seeking a piece of jewelry that will make her shine. Between the alleys of Old Jaffa, the boutiques of Neve Tzedek, and designer shops scattered around the city, we gathered 14 places that sell jewelry offering much more than gold and silver – they offer a statement. Whether you’re looking for a ring with an edge, handmade earrings, or a necklace that steals the show, we compiled the 14 best jewelry stores in Tel Aviv for an especially sparkling shopping spree.
Baz and Lutra
Liora Targen and Boaz Landman are the designer duo behind the most unconventional jewelry brand in the city – “Baz and Lutra.” In their spellbinding studio-store nestled in the heart of Old Jaffa’s alleys, you’ll find breathtaking pieces straddling the line between fine jewelry and haute couture. For example, a necklace of black cotton cord with a Victorian-style key statement pendant made of oxidized silver and 14k gold set with a brown diamond and rare pearls from Japan; or a thin black leather necklace with a giant shell-like pendant made of silver set with black diamonds. You’ll also find a range of unisex pieces with motifs like shells, swords, hearts, skulls, birds, stars, pearls, and other beauties.
1 HaTzorfim St, Jaffa
Bleecker & Prince
Leehy Segal, the brand’s founder and designer, works between New York and Tel Aviv, and is known for urban-aesthetic designs that tell a story – each piece carries a unique energy, with an emphasis on karma and symbols for protection and good vibes. Her designs are displayed in a studio-store that feels as international as it gets, blending different worlds – the classic and the contemporary, quiet minimalism and bold presence – each jewel reflecting the tension between strength and softness. The brand offers custom design, and every piece is meticulously handmade with unexpected combinations of 14k gold, natural gemstones, and diamonds. Collections rotate frequently by season and Segal’s inspiration, always with a design wink and uncompromising quality.
3 Lilienblum St, Neve Tzedek, Tel Aviv
Goldie
Goldie was founded in 2008 by two friends with a shared love of jewelry. The shop showcases collections by a variety of local designers, offering, alongside gold-plated brass jewelry, silver pieces, solid gold jewelry, and diamonds. Items are selected with care, and the staff will be happy to help you navigate the eclectic selection and do precise, personalized styling.
237 Dizengoff St, Tel Aviv
They Dream
Osnat Amber studied visual communication and worked in graphic design before falling in love with the world of jewelry design. In 2014 she founded the brand THEY DREAM, where she brings together her refined aesthetic sense with her affinity for Scandinavian design. She creates jewelry with clean, modern lines and graphic elements, handmade in silver, 24-karat gold plating, or solid 14-karat gold by special order. Her shop is located in the Basel complex, replete with boutiques by local designers, guaranteeing a perfect shopping stroll.
36 Basel, Tel Aviv
Hotcrown
Ginat Moyal’s jewelry brand offers exactly what we’d want to wear every day – gold and diamonds with character. Hotcrown’s collections are designed and made in Tel Aviv, blending modern aesthetics with a precise vintage vibe, with a commitment to sustainable materials: recycled gold, fair-trade diamonds and gemstones. The lines are clean, the designs delicate yet impactful, and the feminist touch is palpable – whether you choose a sleek ring or a small earring with a wink. Beyond purchasing, you can also visit the studio store for a chic piercing experience, a restoration of a beloved piece, or a custom-designed jewel.
209 Dizengoff, Tel Aviv
Maya Geller
Maya Geller founded her brand in 2006, and since then she has been designing coveted silver, gold, and diamond jewelry in styles that range from grungy and rugged to romantic-gothic. Her pieces regularly star in fashion editorials and have been seen on Ninet Tayeb, Shlomi Shaban, Yuval Scharf, Noga Erez, Noa Kirel, Yasmin Moallem, Nunu, Margi, Anna Zak, and other style-savvy stars. Her flagship store is located in the heart of Shenkin Street, in a small, intimate, urban space with walls of exposed brick—there you’ll find edgy signet rings, delicate yet statement necklaces, letter jewelry, and an array of bling.
37 Shenkin, Tel Aviv
Numero 13 Jewelry
The sparkling sister of the veteran concept store Numero 13 was born due to sky-high demand at the eclectic mother boutique located right next door. Behind the precise curation is owner Eliz Schneiderman, who brings her intuitive Parisian chic into the world of jewelry – meaning plenty of boho chic, ethnic inspiration, and contemporary Judaica, with unique items created especially for the store by an in-house goldsmith. The collection includes a huge variety of pieces with natural gemstones and delicate thread-based jewelry, all built around the stacking concept – smart combinations of rings, necklaces, and bracelets to create a personal, dynamic look. Prices vary, from accessible items in the low hundreds of shekels to 18-karat gold jewelry with gemstones and diamonds that naturally cost more. You’ll also find exclusive imports from France, alongside brands from Italy and Israel, in a particularly charming mix.
30 Shabazi, Neve Tzedek, Tel Aviv
Neta Wolpe
With 35 years of experience as a jewelry designer, Neta Wolpe knows how to turn a personal memory into a unique piece, with each item leaving her magical studio in Kerem HaTeimanim carrying a story and meaning – be it a family moment, inspiration from the sources, or a mythological tale. The style? A combination of gold, diamonds, and gemstones, crafted by hand with a meticulous touch that straddles the line between vintage and contemporary. At Wolpe, pieces don’t sparkle just for the shine – each stone, gold, and diamond is set only when there’s a personal, emotional, or narrative justification, and when it feels right to preserve going forward. Every detail passes under a sharp eye and careful hand, aiming to create not just beauty, but an experience with value and legacy that endures. Her greatest passion is restoring grandma’s heirloom jewelry that has seen a thing or two, with plenty of patience and love. Her enchanting studio shop in the Kerem HaTeimanim neighborhood matches the vibe.
1 Gedera, Kerem HaTeimanim, Tel Aviv
Keren Wolf
Her jewelry has graced international celebs like Madonna, Lady Gaga, and Kylie Jenner, as well as red-hot local-global names like Gal Gadot and Daniella Pick – and for good reason. Keren Wolf designs exceptionally creative pieces that range from delicate and romantic to artistic and dramatic. A visit to her studio store on the edge of Neve Tzedek feels like entering a magical bubble of style, and the selection is dizzying. You’ll find true couture pieces alongside bridal jewelry and more everyday designs, all handmade. The price range is broad, so you could walk out with a pair of silver or 14-karat gold-plated zirconia-studded earrings for NIS 350, or with a silver princess necklace set with crystals for NIS 2,200.
1 Shabazi, Neve Tzedek, Tel Aviv
Ruby Star
Jewelry designer Shirly Itzik launched “Ruby Star” in 2000, and ever since, her handmade pieces have been among the most sought-after. Her style is minimalist and goes with everything, yet edgy, unique, and always surprising. Her Tel Aviv studio shop is designed like a gallery, with rotating collections around symbolic motifs that inspire Itzik, alongside timeless classics like her iconic sword necklace or her famous snake pieces. The jewelry is made of silver or gold plating, with more luxurious versions in solid 14-karat gold. You’ll also find diamond-set engagement rings.
46 Lilienblum, Tel Aviv
Rocks & Gold
If you have a weakness for vintage, or you simply want to find a one-of-a-kind piece you won’t see on anyone else – Rocks & Gold is the place for you. The store specializes in importing vintage and second-hand jewelry from abroad, with an emphasis on gold and diamond pieces and classic designer jewels from the ’60s–’90s. It has built a loyal following of design lovers and jewelry collectors, thanks both to the rare items and the attractive prices compared to other shops. According to the owners, items are sold at half their original price. The selection is wild and the price range is broad, so you can find 10-karat gold rings set with a diamond starting at NIS 500, alongside rare rings costing tens of thousands. You’ll also find earrings, bracelets, pendants, and necklaces. In short, a must-stop on your next jewelry hunt.
31 Shabazi, Neve Tzedek, Tel Aviv
Malka Jewelry
If there’s one jewelry brand with serious buzz around it – this is undoubtedly the one. Amit and Safi Malka Rom, a couple in life and in creation, have been redefining soulful Israeli luxury for 12 years, crafting handmade jewelry from gold, diamonds, and gemstones. The brand’s pieces appeared in Vivi Belleish’s runway show at Tel Aviv Fashion Week, and time after time they prove that when it comes to jewelry—delicacy and edginess can live together in perfect harmony. At the studio and flagship store, the dedicated team – including professional piercers and a personal buyer – ensures every earring, ring, or piercing feels like an exciting experience. Their motto: this isn’t just a jewelry store – it’s a community of gold, diamonds, and style.
187 Dizengoff, Tel Aviv
She-Ra Jewelry
Shira Gabai may have started small, but today it’s hard to miss her name when it comes to handmade gold jewelry. Her line is marked by precise minimalism and quiet sophistication—pieces that don’t just complete a look, but blend into it naturally and stay with you over time. Her studio, located in the heart of Neve Tzedek, combines a boutique shop with an active goldsmithing workshop, where you can see the creation process up close. In addition, there is an intimate piercing area with a professional piercer who regularly hosts on site—so you can leave with a new hole and a luxurious gold earring.
57 Shabazi, Neve Tzedek, Tel Aviv
SHUNA
Shuna Goman, a graduate of Bezalel Academy’s renowned jewelry department in Jerusalem, founded her namesake brand in 2008. Her jewelry is classic, delicate, and minimalist, with clear influences from Art Deco and Art Nouveau. The beautiful, light-filled studio shop was designed by Shuna’s partner, architect Yasha Goman, inviting a leisurely browse among the jewelry vitrines. You’ll find engagement and wedding rings, bridal jewelry, and various collections made of 14-karat gold set with diamonds and precious stones. We’re especially fond of the letter necklaces.
17 Masaryk Blvd, Tel Aviv
