The startup industry can be a bit of a boys’ club: only 9% of startups in Israel are led by women – a figure that closely mirrors the gender balance in the startup mecca, Silicon Valley. How can we bridge this gap? Well, Google, as always, has the answer – they’ve started a ‘boot camp’ for moms at their Campus in Tel Aviv.
The curriculum at Google’s Campus for Moms is designed to educate, engage, and empower women to take a leadership role as entrepreneurs – all in a child-friendly environment. By partnering up with local organization Yazamiyot and directing the program’s focus to moms on maternity leave, Google is tapping into a powerful, yet highly underdeveloped, market.
The aim is to guide women in an exploration of their individualistic professional goals via workshops and training sessions led by leaders in the startup industry. Plus, it’s fun for baby, too.
Electra Tower, 98 Yigal Alon St, Tel Aviv. See: Yazamiyot